What is the Scope of Protection of a Trademark registered?

The brand registration provides the legal protection of the name, logo or symbol, which is used to promote a business or individual, a particular product or service. The protection provided by the brand registration applies only for a certain period, which guarantees the rights of the brand owner. However, the scope of protection of a registered brand, depends on many different factors. In this article, we will examine the protection scope of a brand registered and the advantages it provides in detail.

1. Single Authorization of Brand Owner

Brand registration only gives the right to use the brand. So, after the registration of the brand, it is forbidden to use the same or similar of this brand. This ensures that the person who registered the brand only has the right to use the brand for their products or services. Others use the brand without permission. In the case, the owner of registration may apply to legal roads.

2. Registered Brand Name or Logo

Brand registration can be done not only the name or logo, but to cover the whole of the brand. So, in a brand registration, the name, logo, slogan and other distinctive elements of the name can be protected. In this way, all components of the brand are legally protected and blocked unauthorized uses. At the same time, the uniqueness of the brand is protected in the market, a recognized brand Each of these elements can be individually registered in order to create identity.

3. Providing Legal Protection

Brand registration provides a legal protection against the unauthorized use of the brand. Others cannot use a registered brand without permission and this situation may result in legal sanctions. When the brand owner detects unauthorized use, the situation may notify legal authorities and request the use of the brand. This legal process may ask the brand to prevent legal use. Protects and allows for unjust competition.

4. Geographical Area and Class of Brand

The scope of the protection of the brand registration depends on the geographical area and the class registered in the brand. The registration process in Turkey is valid only within the borders of Turkey. If you want your brand to be protected in international markets, you need to apply the international brand registration. Also, while the brand registration is made, which product is or it is also determined to be registered in the service class. This class determines which area of the brand will be under protection. For example, a brand registered about textile products does not block a food brand using the same name.

5. Brand Protection Time

Brand registration is valid for a certain period. The trademark registration process in Turkey applies for 10 years. At the end of the registration period, the brand owner can extend the protection time of the brand by applying for re-register. This time ensures that the brand is continuously protected, but if the registration does not do the renewal process in the brand owner time, The protection period of the brand ends.

6. Re-register of the Registered Brand

Brand registration can be re-made for expired brands. If the registration period of a brand finished, the brand owner may request the re-register of the brand with the application. Re-register is a process documenting that the brand is still an active and protected brand, which ensures the continuity of the brand.

7. Competitive Advantage of Brand Registration Provided

Brand registration provides a competitive advantage to a business. The unauthorized use of a legally preserved brand does not require only legal transactions, but also increases the reputation of the brand owner. A brand recognized in the market acquires reliability in the consumer eye and is separated from its competitors. Furthermore, the registered brand is used by similar names in the market. Because it prevents the brand confusion.

8. Brand Licensing and Devriation

The registered brand can be licensed or transferred by the owner. The licensing of the brand means providing the right to use it in a certain period and condition to others. The brand owner can offer the brand in different areas by making a license contract with another company. Also, the brand can be sold or revamped. This means that the brand's trademark is the right to use in different fields. is a process that increases its value.

ResultA brand, registered, provides legal protection, offers commercial advantages and is a strong defense tool against unauthorized use. The protection provided by a registered brand is not only legal assurance, but also a step that helps to improve the value of the brand and create a successful brand identity in the long run.